Craig Beach

As EVP/COO for the League, Craig leads the for-profit league service corporation—Professional League Resources, Inc. In his role, he oversees an array of financial institution services, which includes human resource operations, audit, accounting services, and CUSO management. Additionally, Craig is responsible for uncovering entrepreneurial enterprises that fuel credit union advantages.

Prior to working with the League, Craig served as the President/COO for CO-OP Shared Branching where he was the executive leader responsible for carrying out the strategic direction and operations for the CO-OP Shared Branching network and its account-based technology. Under Craig’s leadership, CO-OP Shared Branching merged all three shared branching networks into one network and leveraged its proprietary switch to all 1,800 shared branch credit unions nationwide.

During his 36-year tenure, he has been responsible for marketing, branding, communications, branch management, technology management, compliance, liquidity investments, and shared branching/EFT.

Craig has also served on several credit union system boards and advisory committees. Most recently he represents the Carolinas credit unions on CUNA’s Credit Union System Digitization Work group.